Accessible anywhere and tuned in everywhere, audio broadcasts by radio and podcast create a universally heard voice.

Radio of all the sources listed is probably the most problematic because most people don’t understand how radio works and it has had the most drastic impact of new media. Radio is essentially streaming media, historically through FM radio waves. But more recently mp3 players, satellite radio, peer to peer sharing, social networking music sites and internet radio have taken over and changed the way consumers listen to their music.

This change in radio impacts recipients by giving them more choices and a better opportunity to discover new music, which in turn gives musicians a wider audience. Musicians no longer have to rely solely on “being discovered” through local venues, and consumers no longer have to rely on lower quality and breath of music often provided by FM radio. The most drastic impact is on advertisers who not only have to find new ways to get their products out there, but also have to deal with not having such a narrow demographic that FM radio provided to market to.

Quality and breath of music is the biggest impact to the individual consumer. Consumers can listen to what they want, when they want at a much higher quality than before.