Kevin Gawthrope

headshot_v2_sm_sqKevin Gawthrope
Senior Manager of Web Services/Digital Marketing
Isagenix International, LLC

Kevin brings over 15 years of online marketing and design experience to Isagenix and the larger Phoenix interactive community.

He has worked for industry-leading interactive agencies such as DIGITAS and Cramer-Krasselt, where he managed the online brands for over a dozen Fortune 500 clients, including IBM, FedEx, AT&T, Kraft, MGM, and Disney.

Kevin has also led the in-house interactive departments and redesigned the corporate Web sites for Staples and US Airways.

In his 2+ years with Isagenix, Kevin and his skilled team have launched an award-winning redesign of Isagenix.com, along with the design of the new user-experience of their associate back office application. In addition, and through the partnership with the in-house Legal team, Kevin launched Isagenix’s social media strategy this past summer to amazing acceptance and success – capturing close to 5,000 Facebook fans and over 1,000 new Twitter followers in the past 2 months.

With the advent of new policies & procedures that ensure a solid Internet marketing strategy for Isagenix Associates, Kevin has identified the intersection of social networking and network marketing – but also how the right combinations of content and tactics can benefit other vertical markets. Kevin looks forward to continuing to present and deliver these social media tools and strategies to the tens of thousands associates to use in growing their Isagenix businesses – but also wants to share these same concepts to retailers, entrepreneurs, franchise and small business owners in any profession looking to grow their individual businesses using these social media tools.

Kevin has two Bachelor of Fine Arts degrees from the University of Massachusetts in Graphic Design and in Photography/Electronic Imaging. He lives in Mesa, AZ with his wife Jennifer and 3-year old daughter, Keira.

Sessions

Media Mashup: How Social Networking Fuels Marketing of All Shapes & Sizes
It’s critical to quietly introduce your product/service into the Facebook/Twitter conversation. By using Facebook to manage the people you know (warm market) together with Twitter to manage the people you’ve yet to interact with (cold market), there is a key conversion point that instantly builds trust with your potential customer.
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2 Trackbacks/Pingbacks

  1. Pingback: PODCAMPAZ – November 14 & 15 « Brand Evangelist Central on October 18, 2009
  2. Pingback: Articles about Internet Marketing as of October 9, 2009 | The Lessnau Lounge on January 12, 2010

2 Comment(s)

  1. Kevin Gawthrope said on October 31, 2009:

    New ‘Brand Evangelist Central’ blog just re-launched this week at: http://www.kevingawthrope.com

    Also, you can see the full description of my PodCampAZ session at the SXSW PanelPicker site here: http://panelpicker.sxsw.com/ideas/view/5106

  2. imkilo said on November 7, 2009:

    Reading Answer#8 on the SXSW site.
    I would love if store Managers/Owners were watching twitter and could respond to customers while they were still in the store.
    I don’t guess this was really a question.

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