A recovering .NET programmer turned tech evangelist who provides strategy for social media, brand development, and PR at Viewzi. Giovanni designed, developed and deployed online communities when MySpace was no one’s space, has used a Mac since before the “i” anything, and created vertical search engines when Larry and Sergey were still undergrads.
The nexus of Giovanni’s online universe can be found at http://gallucci.net. Giovanni regularly speaks at national events like ad:tech, barcamp, GotSocialMedia, The eMarketing Summit, FlashForward, Macworld, PRSA, refresh, Search Camp, Search Engine Watch Live!, and Social Media Club and has been covered in a variety of media outlets including AdAge, AdWeek, CBS, CNet, The Dallas Morning News, The Houston Chronicle, iMediaConnection, Inc., InfoWorld, ITConversations, NBC, The New York Times, The London Telegraph, USA Today Wired, and ZDNet among others.
Sessions:
Getting Big Media Coverage Using Social Media
Enough of the long tail. New media consistently gets the short end of the tail when it comes to promotion and buzz marketing. After over a decade of working in the online community, tech and marketing spaces Giovanni Gallucci has tried it all when it comes to online stealth and buzz marketing. In this session, viewzi.com’s social media ninja has thrown the baby out the the bath water when it comes to conventional thinking about long-tail and social media marketing. In this session he’ll encourage to you engage with social media, but not to get a nibble on the long tail. He’s serving up the whole animal. He’ll show real world case studies on social media campaigns that have led to big media coverage in outlets like CNN.com, Wired Magazine, ZDNet, USA Today broadcast television, daily metro newspapers and dozens of other outlets. When you leave, you won’t ever settle for “long-tail” marketing again.
Saving the World with Social Media
Social Media is a venue for disruption, collaboration, creation and videos of high school girls beating each other up with still much unrealized potential. Tomorrow’s social web will broaden the field of social innovators in non-profit fields well beyond what today’s web 2.0 visionaries can imagine. The human race is confronted with a bewildering convergence of world-wide challenges ranging from war to poverty to an overpopulation of LOL cats like we’ve never experienced. In this presentation, Viewzi.com’s social media ninja Giovanni Gallucci will show you in a frank and eye-opening way, how to use your twitter, YouTube and facebook friends to rally to a cause with the full creative and cognitive power our limited attention spans can bring to bear.
