Fionn Downhill is the Chief Executive Officer and President of Elixir Interactive. Established in February 2003, they are a digital marketing agency that focuses on search and social media. They specialize in helping companies understand how their customers think and interact online and then use that information to develop highly targeted marketing programs. Fionn is a native or Ireland and lives in Scottsdale Arizona, where her business is based.

Fionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and is actively involved in the Search Engine Marketing community

Other speaking engagements

•Search Engine Strategies New York – “The value of brand in paid search”
•Search Engine Strategies San Jose - “Hiring for your Search Agency”
•SMX West – Growing your search agency
•Search Engine Strategies New York/ San Jose/Chicago – “Igniting your viral campaigns”( very popular session which has been returned 5 times)
•PRSA – “Deep dive into social media and online public relations workshop”
•Searchnomics – “Paid Search budgeting strategies”
•Society for women engineers – “Women entrepreneurs share their success”
•SCORE/American Express small business symposium – “Internet marketing strategies for small business”
•SMX West – “Search engine marketing training”
•Ad-Tech Chicago – “Internet marketing strategies”
•SEMPO AZ – “Online Reputation and brand management”

Sessions:

Blogging for success

This session will cover the various tactics any individual or business can use to create successful corporate blogs and create effective blogger outreach programs. Everybody talks about creating the brand evangelists through social media and blogging but few know how to execute effectively. We will cover corporate blogging and blogger outreach best practices.