Ariel Ferreira

Ariel is a curator of co-creation and an advocate of open-source collaboration. She currently works with new American automotive company, Local Motors, as Public Relations & Community Manager. Local Motors is completely revolutionizing the way cars are designed and built by incorporating the desires and input of a global web-based community at www.local-motors.com.

Ariel is the product of a Brady Bunch-style family and the middle of seven children. As result, she is a natural diplomat and community organizer. Ariel lives in Chicago with her husband, Andy, and cat, Boomer.

Sessions

Crowdsourcing? Crowdfunding? Co-Creation?
What do these terms mean? And more importantly, how can these strategies be used to not only create exciting products your customers crave, but also a legion of dedicated tribe members and WOM marketers?

Companies like Threadless, Innocentive, Crowdspring, Local Motors and Cameesa have utilized different Co-Creation methodologies to:

· Bring products to market customers actually want.
· Solve problems faster, with less capital.
· Build brand loyalty and WOM marketers.
· Measure demand in real time.

Co-creation strategies allow customers and community members to join the development process resulting in increased customer satisfaction and brand loyalty.

In this session we will explore these strategies and their many applications.